Methodology

How we measure, and what we do not claim.

We ask each question many times, on each engine, and report a rate with its range. This page explains how, in plain language.

How answers are collected

Each tracked question runs several times a week on each engine, in the market and language you choose. We store the full answer, the sources it cites, and a label showing how it was collected.

Why results vary

AI assistants do not give the same answer twice. Asking once and reporting the result as fact would mislead you. We treat each answer as one sample.

What the range means

If you are named in 12 of 20 runs, the measured rate is 60%. With only 20 runs, the true rate is likely to sit between 39% and 78%. More runs narrow the range.

When we flag a change

We flag a rise or fall between two periods only when a statistical test shows the difference is unlikely to be chance.

LabelRuns behind the number
Low confidenceFewer than 20
Medium20 or more
HighEnough runs for a narrow range

What we do not claim

  • We do not promise rankings, traffic, leads or sales.
  • We do not say results are real-time. We state how often each question runs.
  • We do not cover every AI product. We name the seven engines we cover.
  • We are not affiliated with the companies that make those engines.

Rules for tracking people

  • Only yourself, a person who has authorised you, or a public figure in their professional role.
  • Professional reputation only. No questions about health, religion, ethnicity, politics, private life, family, finances or home address.
  • No one under 18. No private individuals without their authorisation.
  • Person reports are private and cannot be shared by open link.
  • We report what the engines said. We do not confirm it is true.
  • Anyone can ask whether they are tracked and ask to be removed. Use the removal request page or write to sales@genengineai.com.

Exact thresholds for the High label will be published at launch. Last updated 14 November 2026.

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